The Challenge
Before partnering with TRM, Daffodils Travel had no active digital identity. The brand’s rich promise — “Extraordinary journeys, crafted just for you” — was limited to offline conversations.
Pain Points:
- No website architecture or online lead funnel
- Poor visibility in search engines for USA-based travel keywords
- Lack of brand consistency across visual and written content.
- Missing digital credibility, resulting in lost high-intent leads
Daffodils needed more than a website — they needed a digital platform that reflected their warmth, expertise, and global trustworthiness while driving measurable leads.
“We set out to turn wanderlust into measurable growth — blending storytelling, strategy, and seamless digital performance.”
The Strategy
TRM began with a consultancy-first approach, conducting a complete brand discovery and digital audit to understand Daffodils Travel’s audience — primarily U.S. travelers seeking customized India and global itineraries.
Our approach included:
- Audience Persona Mapping: Identified motivations, decision triggers, and destination preferences of high-spending U.S. travelers.
- Competitor Benchmarking: Analyzed leading travel portals and boutique agencies for UX, content, and keyword gaps.
- SEO-Driven Structure: Planned website information architecture for intuitive navigation and crawl efficiency.
- Visual & Content Strategy: Designed storytelling-led pages that emotionally connected yet converted through trust.
The goal: create a seamless bridge between inspiration and booking — where every scroll builds curiosity, and every click leads to conversion.
The Execution
TRM’s in-house teams for design, development, and performance collaborated to bring Daffodils Travel online from scratch.
Website Design & Development
- Developed on WordPress CMS with a custom UX/UI framework for speed and scalability.
- Designed a responsive layout for all devices, optimized for global visitors.
- Integrated journey-based storytelling, showcasing destinations, services, and real client experiences.
- Added interactive lead forms for seamless inquiry management.
SEO & Performance Optimization
- Conducted keyword research focused on “India travel itineraries from USA,” “luxury trip planners,” and “custom travel agents.”
- Implemented on-page SEO, including meta tags, schema markup, and interlinking.
- Enhanced page speed performance through lazy loading, optimized imagery, and CDN setup.
- Installed Google Analytics 4, Search Console, and heatmaps for user behavior tracking.
Together, these actions positioned Daffodils Travel to compete globally within three months of launch.
The Result
TRM’s strategic build translated directly into measurable growth:
187%
Boost in organic sessions through data-led optimization and content designed for discoverability.
3.2X
Increase in qualified inquiries driven by optimized UX and clear conversion pathways.
35%
Bounce Rate improved through stronger CTAs, faster loads, and refined visual storytelling.
2.5sec
Website Load Time reduced significantly, enhancing user engagement and overall session duration.