The Challenge
Savvy Lights, a premium lighting brand, had the products, aesthetics, and offline reputation — but lacked digital discovery and consistent engagement. Despite active posting, the content wasn’t reaching the right audience or translating into brand recall.
Key Challenges Identified:
- Low engagement despite visually rich imagery and professional photography.
- Limited brand discovery due to algorithmic stagnation and inconsistent posting rhythm.
- Absence of a strong video strategy and ad optimization for Meta platforms.
- Underutilized storytelling — products were shown, but not emotionally experienced.
These challenges made the brand’s online visibility dim, restricting it from reaching architects, interior designers, and retail consumers looking for modern lighting solutions.
“Transforming aesthetic presence into performance — where every light told a story and every story delivered results.”
The Strategy
TRM approached Savvy Lights’ digital strategy with its consultancy-first lens, redefining both the creative and performance foundations.
Step 1: Audience & Industry Analysis
- Mapped audience personas — “Design Enthusiasts,” “Interior Professionals,” and “Luxury Homeowners.”
- Benchmarked content and ad performance of competitors in luxury interiors and lighting.
- Identified platform-specific content gaps on Instagram and Facebook.
Step 2: Strategic Content & Performance Framework
- Created a 3-month action roadmap focusing on high visual impact, consistent engagement, and measurable growth.
- Segmented content and ad strategy across TOFU–MOFU–BOFU funnel levels:
- TOFU (Awareness): Inspirational Reels showcasing “Lights that Inspire.”
- MOFU (Engagement): Carousel posts and videos highlighting product functionality and design stories.
- BOFU (Conversion): Lead-focused ad campaigns with offers and call-to-actions like “Enquire for Catalogue.”
Step 3: Creative Direction
- Developed a visual-first storytelling approach, where each light fixture was treated as art.
- Established brand tone — sleek, sophisticated, and aspirational.
- Ensured brand voice remained consistent: precise captions, minimal aesthetics, and strong emotion-led CTA lines.
The Execution
Organic Execution:
- Designed a cohesive content calendar with Reels, carousels, and posts highlighting “where design meets light.”
- Focused on Instagram and Facebook, optimizing each post for reach and relevance.
- Refined captions with keyword-rich phrases and emotion-led hooks.
- Engaged followers through story, saveable design ideas, and aesthetic-driven short videos..
Paid Campaign Execution:
- Ran micro-budget Meta campaigns for brand awareness and engagement amplification.
- Optimized ads weekly for CTR and cost efficiency.
- Integrated pixel tracking and custom conversion events for accurate performance attribution.
- Retargeted audiences who engaged with Reels and website visitors to strengthen brand recall.
The Result
In just 3 months, TRM turned Savvy Lights’ social platforms into consistent engagement engines — combining aesthetic storytelling with measurable performance.
340K+
Reach expanded across Meta with minimum ad spend and maximum audience efficiency.
89%
Increase in engagement rate (organic + paid) through platform-first content and storytelling.
510K+
Video views surged exponentially, validating the impact of a Reels-first storytelling strategy.
2.8K+
Followers gained across platforms driven by content clarity, creative consistency, and authenticity.