Our story
Clarity has always been our catalyst. TRM was born from a simple truth: businesses don’t just need more marketing activity, they need meaningful alignment. A Brand and Performance Strategist, and a Brand Designer, came together with one shared belief: brands must be built on purpose, not noise. With over 12+ years of collective experience working across global brands, diverse campaigns, and evolving industries, they founded TRM as a consultancy-first partner, offering end-to-end solutions in a space often fragmented by isolated services. Today, TRM works alongside founders, CMOs, and forward-thinking enterprises to uncover what their brand truly stands for, translate it into magnetic storytelling, and scale it with precision. From redefining positioning to driving measurable ROI, TRM ensures brands don’t just look compelling—they perform with credibility, grow with strategy, and endure with purpose. We don’t just build brands. We create clarity that fuels lasting growth.
Our founders
Meet the minds behind the momentum.
Mitesh Athavia
Cofounder & Creative Head
Mitesh blends design intelligence with emotional clarity, turning brand values into scalable, human-centered visual ecosystems. With 12+ years in identity, UI/UX, and storytelling, he crafts brands that perform strategically, resonate emotionally, and endure memorably.
Mitesh Athavia
Cofounder & Creative Head
Mitesh blends design intelligence with emotional clarity, turning brand values into scalable, human-centered visual ecosystems. With 12+ years in identity, UI/UX, and storytelling, he crafts brands that perform strategically, resonate emotionally, and endure memorably.
Brand. Digital. Scale.
We align purpose with precision, blending strategy and storytelling to spark clarity. From crafting identities to building performance ecosystems, our consultancy-first approach transforms challenges into momentum—helping businesses grow smarter, connect deeper, and achieve measurable impact.
From confusion to confidence
At TRM, we transform uncertainty into clarity by uniting strategy, creativity, and data. Our belief: when brands align with purpose and insight, they don’t just grow—they inspire, influence, and sustain momentum.

Our North Star
Turning brand confusion into clarity, helping businesses scale with purpose, credibility, and measurable momentum.

Our Driving Force
Fusing strategy, creativity, and data to craft ecosystems where brands influence, inspire, and perform.

Our Core Belief
Clarity creates confidence; alignment builds momentum; and soulful brands, powered by insight, leave a impact.



We believe brands are human-like. They carry a pulse, a personality, a purpose.
And like people, brands evolve. They face confusion, identity shifts, and growth blocks. At TRM, we act as brand therapists—uncovering what's missing, what's misaligned, and what truly matters. We don’t sell services. We solve problems. From repositioning identities to re-engineering digital ecosystems, everything we do is designed to bring out the soul of a brand—and drive results that are both emotional and measurable.







