The Challenge
Operating in the crowded travel and tourism space, Daffodils Travel aimed to stand apart from generic travel agencies. The brand needed an identity that mirrored its promise — personalized journeys crafted with care.
Key challenges included:
- Lack of a unique visual identity and recall
- Inconsistent communication tone across platforms
- Difficulty conveying their premium yet approachable positioning
“We turned wanderlust into identity — crafting a brand that feels personal, purposeful, and endlessly discoverable.”
The Strategy
We approached the project with a consultancy-first mindset — beginning with in-depth research to understand audience behaviours, emotional triggers, and competitive landscape. We redefined Daffodils Travel’s positioning around “Tailored Journeys, Crafted Experiences” and built a brand story that celebrates exploration, comfort, and individuality. Through workshops with the founder and marketing team, we shaped a narrative that feels global in sophistication yet personal in tone — a brand for the modern explorer who values detail and discovery.
The Execution
The new identity revolves around a fluid ‘d’ symbol, inspired by the journey itself — looping like a travel route, forming a daffodil petal, and doubling as a location pin.
Key Design Elements:
- Logo: A bespoke wordmark featuring the fluid ‘d’ symbol as part of a bold and rounded custom serif typeface.
- Color Palette: Deep green and yellow — derived from nature, growth, and sunshine.
- Typography: A modern serif for elegance, balanced with sans-serif for clarity.
- Visual Language: Illustrated lines symbolising journeys, paired with vivid photography.
- Tone of Voice: Personal, warm, and rooted in experiential storytelling.
Green
HEX: #005C3BCMYK: 100,33,85,34RGB: 0,92,59
Yellow
HEX: #FFCC33CMYK: 0,24,85,0RGB: 255,204,51
Blue
HEX: #82E5FFCMYK: 62,0,12,0RGB: 130,229,255
Headlines:
DM Serif Display Italic & Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ? ! @ # $ % & *
Paragraphs:
DM Sans
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages.
