The Challenge
Daffodils Travel, a next-generation luxury travel advisory, offered personalized global itineraries but faced key challenges common to premium travel brands:
- Low discovery and inconsistent engagement across social media channels.
- High ad spends with limited return due to fragmented campaign strategies.
- Weak funnel structure — strong awareness, but poor conversion.
- Need for differentiated storytelling in a saturated travel market.
The brand wanted to inspire wanderlust while driving inquiries — a balance between aesthetic storytelling and measurable marketing performance
“We set out to turn wanderlust into measurable growth — blending storytelling, strategy, and performance seamlessly.”
The Strategy
TRM began with its signature consultancy-first approach — diving deep into audience behavior, content psychology, and platform algorithms.
Research & Discovery:
- Low discovery and inconsistent engagement across social media channels.
- High ad spends with limited return due to fragmented campaign strategies.
- Weak funnel structure — strong awareness, but poor conversion.
- Need for differentiated storytelling in a saturated travel market.
Strategic Blueprint:
1. Organic Framework:
- Crafted a content calendar focusing on “Destination Storytelling” and “Travel Beyond Ordinary.”
- Integrated Reels, posts, and carousels showcasing real journeys and aspirational destinations.
- Built engagement hooks using captions that invite emotion and curiosity.
2. Paid Campaign Funnel:
- TOFU (Awareness): Reels and destination teasers targeting new travelers.
- MOFU (Engagement): Carousel ads showcasing itineraries and trip highlights.
- BOFU (Conversion): WhatsApp inquiry-based campaigns with high-intent CTAs like “Plan My Journey”.
- A/B tested audience segments and creatives to identify best-performing formats.
3. Creative Direction:
- Visual tone: aspirational yet grounded — blending nature, culture, and experience.
- Messaging: emotion-led (“Escape the ordinary. Travel beyond.”).
- Brand palette: earthy greens and warm yellows to reflect authenticity and comfort.
The Execution
Organic Execution:
- Consistent posting across Facebook, Instagram, LinkedIn, and YouTube.
- Introduced content pillars — “Destination of the Month,” “Travel Tips,” and “Cruise Travel.”
- Managed community engagement through prompt replies and UGC reposts.
- Built thematic storytelling around the Daffodils symbol — tying journeys, experiences, and emotions together.
Paid Campaign Execution:
- Launched multi-layered campaigns across Meta and Google Ads ecosystems.
- Created destination-specific Reels, travel quizzes, and retargeting ads.
- Optimized campaigns using pixel data, conversion events, and performance analytics.
- Designed ad creatives focusing on experience-based outcomes rather than transactional offers.
The Result
In just six months, Daffodils Travel witnessed a transformation across all digital KPIs.
96%
Increase in total engagement (organic + paid) through data-led creatives and platform-first strategy.
2.5x
Rise in inquiries and leads achieved through storytelling-led, data-driven ad systems.
1.6M+
Reach achieved with under 18% of projected ad spend through optimized targeting efficiency.
3.2M+
Video Views scaled across platforms with emotion-driven content and performance-optimized distribution.