Daffodils Travel - Website
Redefining wanderlust through digital innovation
Client
Daffodils Travel
Sector
Travel & Tourism
Discipline
Website Design & SEO
The Challenge
Before partnering with TRM, Daffodils Travel had no active digital identity. The brand’s rich promise — “Extraordinary journeys, crafted just for you” — was limited to offline conversations. Pain Points:
- No website architecture or online lead funnel
- Poor visibility in search engines for USA-based travel keywords
- Lack of brand consistency across visual and written content.
- Missing digital credibility, resulting in lost high-intent leads
Daffodils needed more than a website — they needed a digital platform that reflected their warmth, expertise, and global trustworthiness while driving measurable leads.
The Strategy
TRM began with a consultancy-first approach, conducting a complete brand discovery and digital audit to understand Daffodils Travel’s audience — primarily U.S. travelers seeking customized India and global itineraries.
Our approach included:
- Audience Persona Mapping: Identified motivations, decision triggers, and destination preferences of high-spending U.S. travelers.
- Competitor Benchmarking: Analyzed leading travel portals and boutique agencies for UX, content, and keyword gaps.
- SEO-Driven Structure: Planned website information architecture for intuitive navigation and crawl efficiency.
- Visual & Content Strategy: Designed storytelling-led pages that emotionally connected yet converted through trust.
The goal: create a seamless bridge between inspiration and booking — where every scroll builds curiosity, and every click leads to conversion.
The Execution
TRM’s in-house teams for design, development, and performance collaborated to bring Daffodils Travel online from scratch.
Website Design & Development
- Developed on WordPress CMS with a custom UX/UI framework for speed and scalability.
- Designed a responsive layout for all devices, optimized for global visitors.
- Integrated journey-based storytelling, showcasing destinations, services, and real client experiences.
- Added interactive lead forms for seamless inquiry management.
SEO & Performance Optimization
- Conducted keyword research focused on “India travel itineraries from USA,” “luxury trip planners,” and “custom travel agents.”
- Implemented on-page SEO, including meta tags, schema markup, and interlinking.
- Enhanced page speed performance through lazy loading, optimized imagery, and CDN setup.
- Installed Google Analytics 4, Search Console, and heatmaps for user behavior tracking.
Together, these actions positioned Daffodils Travel to compete globally within three months of launch.
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