The Challenge
MYT Yoga, a globally recognized yoga institution, sought to increase teacher training enrollments in Taiwan, a new and linguistically diverse market.
Despite its strong global reputation, the brand struggled to achieve local traction due to:
- Low brand visibility in the Taiwan region.
- Language barriers are affecting ad engagement and inquiry conversions.
- High CPC and low-quality leads from earlier campaigns.
- Minimal local digital outreach and weak remarketing funnel.
The result — high potential audience, but limited performance. TRM was brought in to change that narrative.
“Turning awareness into action — we built a system where clarity, culture, and conversion aligned perfectly.”
The Strategy
TRM adopted its consultancy-first approach, blending strategic clarity with platform expertise to engineer results.
Step 1: Market Understanding & Audience Mapping
- Conducted in-depth research on Taiwan’s yoga audience — focusing on teacher training aspirants and health-conscious professionals.
- Benchmarked competitor campaigns targeting the same region and niches.
- Defined psychographic profiles to narrow interest segments (spiritual wellness, fitness, international learning).
Step 2: Funnel Planning & Campaign Blueprint
- TOFU (Top of Funnel): Created awareness using emotionally resonant ad copies and visuals showcasing the Bali-based Yoga Teacher Training experience.
- MOFU (Middle of Funnel): Targeted engagement ads for those who interacted with initial creatives, emphasizing limited-time offers and certified training benefits.
- BOFU (Bottom of Funnel): Deployed localized lead forms with pre-filled details to reduce friction and accelerate conversions.
Step 3: Creative Direction
- Designed visuals centered around authentic yoga moments — real instructors, laughter, and warmth.
- Localized messaging for Taiwanese audiences, ensuring cultural and emotional connection.
- Used persuasive CTAs like “Claim Your Special Offer” and “Join Our Next Training” to inspire action.
The Execution
Platform: Meta Lead Form Campaigns
Location: Taiwan
Duration: 10 days
Budget: $1000 (Utilized: $342)
Execution Framework:
1. Targeting Precision
- Defined Yoga Enthusiast audience set with layered interest filters (Yoga Alliance, Meditation, Fitness, Retreats).
- Excluded irrelevant audiences to enhance lead quality.
- Used pixel tracking and retargeting warm audiences who interacted within 7 days.
2. Ad Creative Optimization
- Ran multiple ad variations in both English and localized text.
- A/B tested headline formats (“200-Hour Yoga TTC in Bali” vs. “Transform Your Practice into Profession”).
- Highlighted 33% OFF as the key conversion hook to create urgency.
3. Real-Time Campaign Management
- Daily performance tracking using the Meta Ads account.
- Post-campaign analysis for CPL, ROAS, and audience performance split.
The Result
Performance That Speaks. In just 10 days, TRM’s hyper-targeted campaign transformed MYT Yoga’s local marketing performance.
72%
High-quality leads generated through precision targeting, localized creatives, and optimized funnels..
$70K
Revenue generated with only $342 ad spend, proving efficiency through data-led performance systems.
205X
ROAS marked one of MYT Yoga’s strongest regional campaigns with exceptional efficiency.