The Challenge
Savvy Lights, a premium decorative lighting brand, had a strong offline presence across India but struggled to translate its brand excellence into a digital experience.
Core Challenges:
- An outdated, non-responsive website that didn’t reflect brand quality
- Unstructured content and poor navigation are affecting conversions
- Minimal SEO optimization, leading to low visibility on Google
- Lack of storytelling and brand recall online
The brand’s craftsmanship was unmatched in-store — but its digital touchpoints didn’t communicate the same sophistication. TRM’s goal was to bridge this gap between elegance and performance.
“We transformed elegance into performance — turning Savvy Lights’ premium identity into a seamless, high-performing digital experience.”
The Strategy
TRM started with a 360° brand and digital audit to identify gaps in design, performance, and perception.
Our Discovery Process Included:
- Audience Analysis: Understanding B2B and B2C segments — from architects and designers to homeowners.
- Competitor Benchmarking: Studying leading lighting brands globally to identify UX trends and visual benchmarks
- SEO Audit: Evaluating keyword gaps, crawl issues, and content architecture flaws.
Strategic Pillars Defined:
- Design Elegance + Digital Efficiency — Modernize design while maintaining the brand’s premium tone.
- SEO Foundation + Visibility Growth — Build keyword-rich architecture for scalability.
- Conversion-Centric UX — Create a simple, emotional, and actionable user flow.
TRM aligned brand storytelling with measurable performance goals, ensuring every visual and line of content led to engagement and inquiries.
The Execution
Website Design & Development
- Developed on WordPress CMS with a focus on speed, security, and scalability.
- Designed a minimal yet luxurious UI/UX featuring clean layouts, intuitive navigation, and immersive visuals.
- Defined a warm, elegant color palette — golds, blacks, and creams — symbolizing sophistication and trust.
- Integrated interactive product categories (Surface Lights, Wall Lights, Hanging Lights, Table Lamps) for smooth exploration.
- Added testimonial and project showcase sections to build credibility and drive engagement.
SEO Implementation:
- Keyword Optimization: Focused on high-intent phrases like “decorative lighting India,” “premium wall lights,” and “designer hanging lamps.”
- Performance Optimization: Compressed media, improved Core Web Vitals, and achieved 95+ Google PageSpeed scores.
- Analytics Integration: Added GA4 and Search Console tracking to measure leads, sessions, and engagement metrics.
The result — a seamless blend of brand storytelling and technical precision.
The Result
Post-launch, Savvy Lights experienced exponential growth in visibility and engagement.
+200%
Organic Traffic Growth driven by optimized keywords, structured content, and technical excellence.
+120%
Conversion Uplift driven by strategic UX, seamless navigation, and intent-focused CTAs.
95%
PageSpeed Score improved significantly, ensuring faster load times and seamless user experience.